Archive for the 'Social Media' Category

Ping: Small Business Facebook Uses

Tuesday, August 21st, 2012

Over on Search Engine Land, Chris Silver Smith has 7 good tips for you. Samantha Cortez on Business Insider has 5, and Duct Tape Marketing has 3. Go get ’em.

So Much for Great Marketing Ideas

Sunday, August 19th, 2012

Forbes asks its readers for the best marketing ideas they’ve ever had. Thus far the request has resulted in just 2 comments. Maybe the beginning of the work week tomorrow will inspire a few more. Let’s keep an eye on this one; the comments posted could be interesting … and if no more than a few additional comments get posted, well, that says something too, doesn’t it?

Hey There, Friend …

Saturday, August 18th, 2012

You say that social media has got you down? You say you’re spending more time on Twitter than Kim Kardashian? You say you log into your Facebook account and before you know it it’s tomorrow evening? You say you’re trying to increase your Klout score while gaining Kred and improving your LinkedIn profile and your HootSuite just crashed? Is that what’s bothering you, Bunkie?

Welllllllift your head up high and take a walk in the sun with that dignity and stick-to-it-iveness and you show the social media world, you show them where to get off, click on over to Social Media Today and take those 20 tips for taming the wild social media beast right to heart and never give up, never give up, never give up … that social media ship!

So long, folks.

Infographics! Get Yer Infographics!

Thursday, August 16th, 2012

Infographics are everywhere. One reason why is this infographic informing us that infographics shared on Twitter get 832% more retweets than images and articles.

Here are six more infographics that have recently crossed my path that struck me as more interesting than most:

How is search spam defined?

Small business marketing: the power of media

Social media is making a big impact on small business

Twitter: a day in the life

What does your favorite social network say about your personality?

Who won the “social” Olympics?

 

Coming Soon: A New Klout

Monday, August 13th, 2012

Or so it seems from the message Klout is showing today:

Soon, Klout will release an update to the scoring system that will make your Klout Score more accurate and easy to understand. Please note that you won’t be able to access your previous Score and history after this release.

We will also update the website to give you greater insight into your Klout Score and to provide a fresh outlook on your influence. Stay tuned…

So it sounds like they’re pretty much throwing everything out and starting over from scratch. At least that’s how I read the fact that previous score and history will be heading to the recycle bin.

Whatever they’re doing, it can’t be worse than whatever they’re doing now. I find that it’s not unusual for me to have a very active week on social media and my Klout score goes down, followed by a very meager week of activity in which my score goes up.

None of this would be worth the proverbial tinker’s cuss, of course, except that a lot of job descriptions that involve social media are asking for Klout scores of a certain level.

Takeaway for marketers: Keep it real: Take anyone’s Klout score with a Brobdingnagian grain of salt.