Archive for the 'Social Media' Category

Mashable’s Weekend Recaps

Monday, May 14th, 2012

Mashable likes to present weekend recaps like this one, which presents 40 stories you might have missed.

So here’s my (rhetorical) question to Mashable: Why?

Seriously. It’s Monday morning, I’m gearing up for the week, I have a ton of stuff to do — I can’t ever imagine having the time to read through 40 articles. Instead of dumping 40 articles in my lap, how about giving me the executive summary so I don’t have to read them all?

Links I got. The Mashable recap is just one more drop shooting out of the information firehose. What I really need is topline information to help me make sense of it all.

Just saying.

Takeaway for marketers: Are you adding to the problem or helping to solve it?

Social Media Linkapalooza

Saturday, May 12th, 2012

The following list of links crossed my screen this week. It was collectively titled “Social Media Resources and Best Practices.” It’s not the ultimate be-all and end-all list of social media resources, but it’s a damn good collection of links and a great place to start if you’re new to social media. Please to enjoy:

Facebook

The Facebook Guidebook
Facebook for Businesses
Getting Fans to Notice Your Facebook Page Posts
How Facebook Pages Can use “Invite Friends” To Gain Fans
Make the Most of Your Facebook Business Page
Here’s What People Look at on Facebook Brand Pages

Twitter

The Twitter Guide Book
Twitter Business Best Practices
Quick Twitter Tips: A Twitter Guide for Beginners
Ten Tips to get the Twitter Conversation Started

Foursquare

Foursquare for Business
Why You Should Check Out the Foursquare Check-Ins
Why Geolocation App Users Matter to Marketers

YouTube

YouTube for Nonprofits
YouTube Best Practices for Nonprofit Organizations
Five Tips to Socialize Your Online Videos

Flickr

Flickr Tour
The Forgotten Social Network: Six Reasons Your Campaign Should Include Flickr

Pinterest

Pinterest: A Beginner’s Guide to the Hot New Social Network
Three Ways to Use Pinterest for Business
12 Ways to use Pinterest for Your Nonprofit

Tumblr

Get Started with Tumblr
How to Build Your Brand on Tumblr

WordPress

New to WordPress – Where to Start

LinkedIn

Ten LinkedIn Traffic Secrets Exposed

General Social Media Resources

The Case Foundation – Social Media 101
Six Tips for an Effective Online Community
The Secret to Social Media Success
Sample Social Media Tactical Plan
Social Media Policy Tool
Case Study – Cleveland Indians Cater to Influencers to Increase Sales 174%
Five Ways Museums are Reaching Digital Audiences
Four Reasons Why You Should Build a Narrative Organization
QR Code Best Practices
The Real Cost of Social Media
50 Social Media Content Ideas

Obligatory Avengers Post

Sunday, May 6th, 2012

From the files of “What [The Hottest Trend of the Moment] Can Teach Us/You About [The Business Concept At Hand]” (also known as How to Write A Blog Post With Tons of SEO Juice), here’s Ragan’s PR Daily with: “What ‘The Avengers’ Can Teach You About Writing.”

Here’s one more lesson we can learn, from Avengers co-creator Jack Kirby’s experience: You have to be as much a businessman as you are a creative person, or else you’re bound to get screwed.

Modified Tweets Got Style

Saturday, May 5th, 2012

The AP Stylebook has added a few new entries. Among them is “modified tweets” which is noted as “a tweet amended before forwarding uses the abbreviation MT.” (I wonder if the New York Times still has a ban on the word “tweet.”)

Also added: cloud (the collection of data and use of related computing services via remote servers accessed through the Internet), direct message (“a personal message sent via Twitter to one of your followers. DMs differ from mentions and @ replies in that they can only be seen by the sender and recipient,” though I’m not sure why a direct message is relevant only to Twitter), and scraping or mirroring (“the method of copying video, photo or audio content from an account and reposting it to a different one”).

Confirming the Self-Evident

Sunday, April 29th, 2012

This post over on Social Media Today is fundamentally kinda self-serving (like the dairy association announcing research results confirming milk is good for you), but the core truth here is solid: If you’re doing B2B social media, focus on LinkedIn before you focus on Facebook and Twitter. I know, I know — that’s pretty self-evident for anyone who’s been working in social media for more than about 20 minutes. Still, it’s nice to have some actual data to point to that quantitatively confirms what most of us have known qualitatively for some time.