Archive for the 'Social Media' Category

Is Blogging Critical To Your Business?

Monday, March 19th, 2012

If you’re focusing on tweets instead of posts, you might want to rethink that strategy — at least according to this 2012 State of Inbound Marketing report. Fully 59 percent of companies surveyed feel that blogging is critical (25 percent) or important (34 percent) to their business.

Why? Because blogging delivers lower costs per lead, and there’s a direct correlation between blog post frequency and new customer acquisition.

Sounds good, right? Wait, there’s more: There’s similarly positive information about SEO and social media.

Of course, while the report delivers scads of great data about inbound marketing (customers reaching out to companies as opposed to the other way around), let’s remember that the report is provided by HubSpot, a company that focuses on … internet marketing.

Still and all, there’s some great info in here that, even if you take it with a grain of salt, neverthless delivers some compelling arguments for focusing on blogging, SEO and social media.

Takeaway for marketers: Read it. Print it. Think about it.

The Golden Rule of Facebook

Wednesday, March 7th, 2012

I’ve said it many, many times: Never post anything online that you wouldn’t want your mother to see, or you wouldn’t want on a billboard in Times Square.

Or, it should go without saying, you wouldn’t want a potential employer to see. Forbes explains why.

Sick of SXSW Already?

Monday, March 5th, 2012

Even though SXSW 2012 doesn’t start till Friday, social media (and especially Twitter) is lousy with SXSW information.

Not going? Sick of seeing SXSW material shoved in your face? Then Lanyrd.com has just the thing for you.

Make Money With Social Media

Monday, February 27th, 2012

In one of these 10 jobs. Hey, why not? Beats flippin’ burgers.

Social Media and the Oscars

Sunday, February 26th, 2012

Tonight is a big night for movies. It’s a big night for Twitter and Facebook, too. The Wall Street Journal reports.

Meanwhile, if you want to know who’s going to win, check out InTrade: They’re calling for The Artist to win Best Picture, Jean Dujardin to win Best Actor and Viola David to win Best Actress.

You’re welcome. Now you can ignore the Oscars and watch The Walking Dead.