Archive for the 'Social Media' Category

Watch It Wednesday

Wednesday, February 22nd, 2012

What happens to your digital life when you die? Here’s 3:53 of info and insight.

President’s Day Countdown

Monday, February 20th, 2012

If you’re one of the lucky few who gets the day off, you might want to spend some of that extra time catching up on your reading. Here are a few links you may find worth exploring:

15 Ways to Use Facebook Pages for Business

13 Tools to Simplify Your Social Media Marketing

9 Facebook Pages To Watch On President’s Day

6 Allies Every Corporate Social Media Effort Needs to Succeed

4 Ideas On Social Media For B2B Marketing

3 Reasons Prospects Ignore Your Emails

By the way: I have the feeds in my Google Reader categorized so that one set of feeds flows into “Business,” another into “Tech and Internet” and another into “Marketing, Advertising and PR.” When it comes to chunking information into some number of ways, tool, allies, ideas, reasons or other such list, “Marketing, Advertising and PR” is far and away the champ.

The lesson, I suppose, is something most people have known for quite some time: There’s a general tendency for businessmen and techies to want to dig deeper into a single subject so they can understand all the minutiae from all the angles, while marketers and publicists tend to want their information quick, digestible and prioritized so they can move on to the next thing. Or at least that’s what headline writers on the internet believe.

Watch it Wednesday

Wednesday, February 15th, 2012

The only thing bad about this promo for Social Media Week is that it only lasts for 81 seconds. It’s 2062 and, as the description on YouTube notes, “a bunch of elderly hipsters are interviewed about the good old days of social media.” Brilliant.

Pinterest: Slimy, Clever … or Both?

Tuesday, February 14th, 2012

LLsocial.com reports on Pinterest doing something that is fundamentally very smart … while simultaneously doing something very stupid.

Smart: They’re rewriting URLs that Pinterest users are posting to the service so that those URLs are affiliated links that will generate income for Pinterest.

Stupid: They don’t disclose this on their site.

Did Pinterest blow it? Is it no big deal? There’s lots of discussion on both sides of the issue over at that LLsocial link. My $.02 is that they blew it by not revealing this from the get-go, but that it’s not a deal-breaker, mainly because the Pinterest community will forgive them. They’ll apologize, revise their disclosure, and their audience will continue to post pins and boards by the bazillions.

However, it does put Pinterest on a kind of double-secret probation. A lot more people will be paying far closer attention to them than might otherwise have been the case. Another misstep or two, and they could have some real trouble on their hands.

Takeaway for marketers: Transparency matters.

The New York Times Gets “Deep and Meaningful”

Monday, February 13th, 2012

When it comes to social media. At least that’s the claim in this journalism.co.uk article. I know most times when I click on a Times link in Facebook or Twitter or LinkedIn or anywhere else in my social media experience, the meaning generally boils down to: “Sorry, you don’t have access to view this story, so sign up today for digital access.”