If video content is important to your business, here are a couple of links to explore this weekend: Over on Business 2 Community, Sally Falkow offers 5 Essential Underused YouTube Internet Marketing Tips. Meanwhile, Paratus Communications offers a special YouTube edition of this week’s most useful social media tools.

If you’re a news junkie, and probably even if you’re not, you’re likely to be hearing a lot in the days to come about the Occupy Wall Street movement. Politics of what’s happening aside, social media is playing a big part in this story, so here’s something of a links primer to get you started in case you want to keep an eye on things.

Occupy Wall Street site. (Check out the chat room!)

Search results page on Twitter for the hashtag #OccupyWallStreet.

OccupyTVNY news channel on YouTube.

The official website of the general assembly of the OWS movement.

Livestream page where live video coverage from Wall Street can be found.

Coup Media Group link to “official demands” of the OWS movement.

There’s a ton of material out there — all you really need to do is pay attention to the #OccupyWallStreet Twitter feed for about two minutes and you’ll see links to all sorts of material. In any event, though, you’ll probably want to keep an eye on all this: It’s not just a significant political story, it’s a significant social-media-in-America-today story.

My answer to just about any digital marketing and communications begins with two words: “it depends.” ConverStations agrees in this pithy blog post.

Nearly as much as they want bookkeepers, according to this infographic from All Twitter about how small businesses use social media, which includes a lot of similarly interesting info.

Bloomberg Businessweek has published its “First Annual How To Guide” (of course, you can’t really have a “first annual” anything, but that’s a grammar argument for another time) that provides things like Mika Brzezinski explaining how to get a raise, Mark Penn explaining how to handle a crisis and someone calling him or herself P1X37F0X explaining how to hack the Pentagon.

A lot of the “advice” sounds a lot like the business plan put forth by the South Park gnomes, but it generally makes for fun reading. And if you’re interested in how to tweet, Dwayne Johnson explains in 140 characters or less.