Archive for the 'This ‘n’ That' Category

Watch it Wednesday

Wednesday, October 17th, 2012

Your eyes are not deceiving you. That is indeed Frank Sinatra and Sammy Davis Jr. on the Soupy Sales Show.

Watch It Wednesday

Wednesday, October 10th, 2012

What do you do when your QVC host passes out on the air? Why, keep selling, of course.

Watch it Wednesday

Wednesday, October 3rd, 2012

Tonight’s the first Obama-Romney debate, so here’s the first televised Presidential debate.

Watch It Wednesday

Wednesday, September 26th, 2012

Andy Williams died today. He was 84. Here he is in February 1980 on The Muppet Show.

Standards! Standards!

Tuesday, September 25th, 2012

Well, this is an interesting subject line that appeared in my inbox today.

The definition of “whet” is “Excite or stimulate (someone’s desire, interest, or appetite).”

Meanwhile, this means something else again … or nothing entirely. But certainly not what they intended.

*sigh*

Why are communications professionals so lousy at communications so often? It’s downright embarrassing. Just because it’s likely that most of the recipients of that email won’t even notice the error doesn’t excuse the sloppiness of the subject line.

Then again, the whole email was sorta sloppy: Their Facebook button wasn’t clickable and the alt text on the web version of their email seemed to have nothing to do with this mailing.  And is there really no way to remove the Vertical Response logo from the mailing?

Nothing against Digney, specifically — I suspect it’s more about having someone who does online marketing and communications as a fifth or sixth job responsibility handle your online marketing and communications.

Which is a good reason why you want to hire experts and specialists.

Just sayin’.