Oops — I should have posted this eMarketer article the day it came out, but it got buried in my emailbox along with 400 or so other messages. It’s a pretty good look at which online marketing tactics do and don’t work.

There’s old news and conventional wisdom (see the takeaway below), but what’s really interesting are the year-to-year shifts: Smart money seems to be moving into SEO as a real tactic with ROI. Meanwhile, looks like rich media is taking a hit.

Takeaway for marketers: Read the article. It’s worth your time. And if you haven’t gotten the message by now: Start off by getting a decent keyword marketing plan implemented, and stay away from third-party email lists.

This entry was posted on Tuesday, February 20th, 2007 at 6:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.