eMarketer reports that in 2010, 73 percent of companies (with 100 or more employees) are taking part in social media marketing.

Which begs the question: What’s happening with that other 27 percent?

I’m thinking that either eMarketer’s numbers are off (can that many companies really be that blind to social media marketing these days?!)  or these companies simply do not get it and are hopelessly stuck in the 20th century.

Takeaway for marketers: If your company is in the 27-percent category, realize that 100 percent of your customers are engaging in social media marketing — talking about you, tweeting about you, Facebooking about you and spreading tales of good and bad products and customer service.

This entry was posted on Sunday, December 12th, 2010 at 10:03 am and is filed under Marketing Stuff, Marketing Takeaways, Social Media.