I’m over on the Delta Dental site looking to download a claim form and one of the first places I get to is the Claim Completion instructions page.

Which tells me I can download and print a claim form from their Web site.

Which I’m on.

Except the text telling me to download the form from the site doesn’t link to the page on the site where I can download the form.

Okay, to be fair: There doesn’t seem to be a page on the site that houses all the forms. In fact, there’s a widget on the right side of the very page on which this text appears — a widget that’s actually pretty easy to miss.

C’mon, Delta Dental: Would it be that tough to simply say: “You may download and print a claim form from the appropriate link on the right side of this page.”

Takeaway for marketers: The Web is about making things as easy as possible for your audience to get to the information they want and need. Be as clear and as explicit as you possibly can on every single page of your site.

This entry was posted on Thursday, March 10th, 2011 at 12:49 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.