This Blog Is A Failure

April 14th, 2013


Search Engine Journal has posted 6 Pillars of a Successful Blog. It’s a pretty good read. LOHAD observes one of them. Maybe. It really boils down to a matter of personal taste.

I’ve been thinking a lot lately about this blog and whether to keep it going or not. It’s not a blog that gets a lot of traffic or comments, it tends to be an inconvenience to make posts, the back-end software often makes a 5-minute task take a half hour or more … what’s the point?

Well, the point I keep coming back to is the point I started with so many moons and a coupla thousand posts ago: I’m not blogging for anyone other than myself. I’m not trying to turn myself into the next Chris Brogan. I’m not trying to hustle new business. I’m not trying to get into the “thought leader” game. If you like some of the stuff you see here, cool. If not, no biggie — there are 147 bazillion other blogs out there.

So why bother? I like the structure of it. I like the daily routine and the fact that posting once a day every day is a kick in the ass to check the worlds of marketing, advertising, SEO, technology and social media to see what’s going on. It’s something that prevents me from looking up one day and saying, “Crap! I’ve been so busy playing Mafia Wars I haven’t paid any attention to what’s going on in the world of online marketing!”

Of course, many days there’s not a whole hell of a lot going on, anyway. Ya gotta love those days, when all the tech and social media blogs have to report is something like Facebook changing the hex color of some background element somewhere — and, inevitably, 20 minutes later there are 19 white papers out there about “How You Can Use the Facebook  Hex Color Change to Super-Charge Your Lead Generation.”

So … yeah, I’m not in that race. I’m just trying to keep an eye on what’s goin’ on in the bigger picture, the stuff that’s likely to matter in the longer run. (Which is why i’m so intrigued by 3D printing; that’s a game-changer right there.) So I guess I’ll keep on keepin’ on and posting once a day, every day.

At least those videos on Wednesdays and quotes on Fridays make the whole process a little easier.

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