The post on the 1918 blog begins:

“Today my wife received a certified letter from Casey Movers asking her to remove a negative Yelp review or they would sue for libel in District Court in Massachusetts.”

It gets better from there.

This is a fascinating case study that everyone who is involved in social media marketing and communications on any level whatsoever needs to read.

(Hat tip to Chris Abraham at Reputation.com for the heads up on this one.)

Takeaway for marketers: Read it and learn.

Well, not quite … but the “So and So for 2013” blog posts are starting to pop up like Christmas decorations in stores the day after Halloween. Here’s a 10 part strategic plan that’s positioned as a plan for 2013, but in fact it’s a good plan for any time of the year.

Maybe. Then again, back in the ’50s kids were being destroyed by everything from rock ‘n’ roll to comic books, so maybe not.

You don’t want cyberbullying to be protected speech, do you? Of course not. No one does, except the Missouri bullies who claimed Constitutional protection and got the appropriate smackdown. Social Media Today reports.

Social Media Explorer explains why.

I probably receive many of the same sorts of pitches that Mark Smiciklas writes about in his post. Here’s the thing, though: Engaging in pure one-one-one outreach is not always cost-effective, even for the most knowledgeable and experienced marketers. On the other hand, engaging in sweeping one-email-size-fits-all outreach to a large mailing list can, as Mark correctly notes, erode business value.

The question is this: How does any given company find a cost-effective happy medium?

I wish I had an easy answer. I do believe that the answer begins, as so many marketing answers do, with “it depends.”

It depends on the nature of the business, the nature of the outreach, the nature of the audience, the nature of the communication goal — in brief, there’s no one-size-fits-all solution to avoiding a one-size-fits-all solution when customizing outreach for each of 1,000 (or even 100) recipients is damn near impossible.

Is that time-consuming one-on-one outreach “the only real effective way to nurture relationships that can add business value over time” as Mark writes? Probably. But that won’t stop companies of all sizes from trying to cut corners.

Takeaway for marketers: When you’re cutting those corners, and you will, do so with a scalpel, not a hatchet. That way, you at least have a shot at learning something and minimizing any damage you might inflict.