Archive for the 'Social Media' Category

Government and Social Media

Thursday, January 12th, 2012

Want fast access to the White House Flickr feed?  Wondering how to find the Dept. of Veterans Affairs on Twitter? Curious as to whether the Office to Monitor & Combat Trafficking in Persons has a Facebook page? (They do.)

Here’s a list of 215 federal agencies and entities with links to their various social media pages and feeds.

Predictions: 2012

Monday, January 2nd, 2012

Back on December 13 and December 20 I pointed you to a whole bunch of marketing and social media predictions for 2012. Here are 8 more predictions, courtesy The Anti-Social Media, that will probably all come true (which is more than you can say about most of those others).

Reading Roundup

Thursday, December 29th, 2011

The other day I pointed you to a batch of free books for your ereader. Here’s a roundup of 10 posts that strive to choose the best business books of the year, just in case you have some extra bucks to spend after your holiday sopping and want to load up your device … or, if you’re some kind of Luddite, your actual bookshelf.

AdAge lists 10 marketing books you should have read.

Windmill Networking presents the 25 best social media books of the year.

American Public Media’s Marketplace allows a half-dozen or so writers and pundits to choose their favorites.

American Express OPEN Forum offers book reviewer Matthew May selecting his favorite 15.

Strategy + Business chooses some of the best marketing books of 2011.

Library Journal has a list.

The American Marketing Association names two books you ought to read.

The NFIB (National Federation of Independent Business) offers a list that’s geared to small businesses.

Heinz Marketing has a list of 10.

Top Rank Online Marketing Blog chooses the top online marketing books … of 2012.

Do You Know Your Klout From Your Kred?

Tuesday, December 27th, 2011

A coupla recent Mashable posts worth noting: Here’s one that promises 7 surefire ways to increase your Klout score, and here’s one that introduces you to Kred, since you’ve finally sorta kinda gotten Klout all figured out, which means it’s time to introduce something else similar but different.

The seventh surefire way to increase your Klout score pretty much sums up why articles like that are entirely pointless (irony alert!), and why you may or may not need to pay any real attention to Kred:

Don’t be discouraged by your score. It’s more important to just enjoy your social media experience and let the chips fall where they may.

Exactly.

More 2012 Predictions

Tuesday, December 20th, 2011

Last week I pointed you to a veritable cornucopia of social media predictions for 2012. Let’s see what the crystal ball has in store for marketing in general:

iMedia Connection has 7 digital marketing predictions for 2012. “Adapt or die” is part of the first one, so I’m not sure whether these qualify as predictions or alarmist notifications that the sky is falling.

eM+C has a half-dozen predictions for email marketing in the year ahead. That more email will be sent, and that subscribers will demand more respect for their privacy, seem like no-brainers, iffin’ you ask me.

Abnormal Marketing (love the name) delivers something of a roundup of predictions from other blogs, and — heeeeyyyyyyy, wait a minute.

Emily Riley’s blog on Forrester has a bunch of predictions and declares 2012 the year of the social-mobile customer, which I suppose means that 2012 will be much like 2011.

Agent Media has a dozen thoughts about the coming year, noting that “customers and employees will become an extended part of companies’ marketing teams,” which I suppose means that 2012 will be much like 2010 … and 2009 … and 2008 …

Dreamgrow has 21 social media marketing trends for 2012. I don’t know how I missed this one in last week’s roundup, but when you throw that much spaghetti against the wall, I suppose some of it’s bound to stick.

Well, those ought to keep you busy for a while. If you happen to have an extra dose of holiday energy, why not take a closer look at all those predictions for 2011 and see who got it right and who didn’t … or who just threw out a bunch of buzzwords that resulted in a bunch of non-prediction predictions.