Serendipity or Great Media Planning?

October 22nd, 2006

Looks like there was one dimension of compatibility they ignored

The other day, my wife is channel-flipping and comes across “My Husband is Gay” on the BBC America channel. The first ad we see is for eHarmony. I don’t know if they bought the show, the network, the cable system or what — but that’s a fine piece of ad placement right there.

Leave a Reply