Here’s something of an oldie but a goodie. Over on the Claritas site, you can enter any ZIP code and see which of the 67 PRIZM segments are most represented there. Just click the “ZIP Code Look-Up” tab and give it a whirl. You can also click the “Segment Look-Up” tab and find out a bit more about each individual segment. Not only is it fun to play with, it gives you a sense of the kind of power segmentation can have when mapped against a sizable customer database.

This entry was posted on Monday, October 23rd, 2006 at 6:00 am and is filed under Internet Stuff, Marketing Stuff.